从跨文化角度析品牌翻译  

Analysis of Brand Translation from Cross-Cultural Perspective

作　　者：郭慧荣[1] 

机构地区：[1]山西财经大学经贸外语学院,太原030006

出　　处：《学理论》2011年第27期75-76,共2页Theory Research

基　　金：山西省留学人员基金项目(200962);晋规办字(201004)

摘　　要：品牌是商品的识别标志,而其翻译是实现商品国际化最根本的途径。品牌翻译是一种跨文化的交际方式,涉及许多跨文化因素。品牌翻译过程中常使用的几种翻译方法有音译法、直译法、意译法、音直结合法、音意结合法以及调整法等。把握中西文化因素对品牌翻译的影响作用,对开拓商品市场、取得商品进一步的销售渠道是十分有必要的。Brand is the identification of goods, and？accurate brand translation can make goods achieve ultimate internationalization. Since brand translation is a kind of cross-cultural communication, it involves many cross-cultural factors. Some methods of translation are often used in the process of brand translation such as transliteration, literal translation, free translation, transliteration ＆ literal implication, transliteration ＆ meaning implication, as well as, method of adjustment, etc. It is very necessary, in brand translation to manage cross-cultural factors, which paves the way for market development and also further distribution channels.

关 键 词：品牌翻译 跨文化差异 翻译方法 

分 类 号：H059[语言文字—语言学]