我国电动汽车消费者态度的测量和改变  

The Measurement and Changes of Attitudes of Electric Vehicle Consumers in China

作　　者：杨渊[1] 张红霞[2] 

机构地区：[1]淮南师范学院,安徽淮南232038 [2]安徽理工大学,安徽淮南232038

出　　处：《科技情报开发与经济》2011年第26期144-146,共3页Sci-Tech Information Development & Economy

基　　金：淮南师范学院科研基金项目(项目编号:2010QNW07)

摘　　要：以电动汽车个人消费市场为切入点,分析了我国电动汽车消费者的特征和性状,并结合多属性态度模型在电动汽车消费市场中的应用提出改变电动汽车消费者态度的方法,以期为我国汽车销售行业在针对电动汽车消费市场定制相关营销策略提供一定的参考。Taking electric vehicle’s personal consumption market as the entry point, this paper analyzes the features and properties of electric vehicle consumers in China, and connecting with the application of multi-attribute attitude model in electric vehicle’s consumption market, puts forward some methods for changing the attitudes of electric vehicle consumers in order to provide some references for China’s automobile industry to custom some related marketing strategies for electric vehicle’s consumption market.

关 键 词：电动汽车 消费者态度 多属性态度模型 

分 类 号：F713.55[经济管理—市场营销]