论大学商务英语教学课程战略理念与模式构建  

On Business English Courses:Strategic Concept and Model Construction

作　　者：杨文慧[1] 

机构地区：[1]广东外语外贸大学,广州510420

出　　处：《广东外语外贸大学学报》2011年第5期85-89,共5页Journal of Guangdong University of Foreign Studies

基　　金：广东省哲学社会科学"十一五"规划2009年度学科共建项目"新时期商务英语教学模式创新与发展研究"(批准号:09GK-02)的阶段性成果;广东外语外贸大学商务英语学院科研项目[项目号:2009-12]科研成果之一

摘　　要：本文以课程理念为理论研究基础,探讨商务英语课程战略理念和认知构建,认为商务英语教学中科学的板块课程理念、教学模式构建以及"教"与"学"的认知培养是课程改革的关键和课程建设的战略核心思想。商务英语课程教改首先要规划课程板块,在深化语言和专业知识教学的同时,找到"语言"与"商务"的桥梁–媒介性取向的文化与交际实践课程,并在教学中整合实用性取向课程、媒介性取向课程以及技术性取向课程三大板块的课程组合;其次,通过运用先进的多模态教学媒介以及在教学中重建新的多元的认知理念,构建国际化人才培养的商务英语课程教学体系和课程平台,培养全面的复合型中国商务精英人才。Based on the theories of course concepts, the author studies the strategic course concepts and cognitive con- struction concerning Business English curriculum design, and finds that developing scientific concepts of course chunk, course model construction, and cognition of ＂teaching＂ and ＂learning＂ in Business English curriculum are definitely crucial for curriculum reform and curriculum construction. The first step is that educators should program course constitution and develop medium course chunk to bridge the ＂language＂ and ＂business＂ course chunks while ameliorating language and profession- al business teaching; namely, practice-, medium- and technology-oriented courses need to be integrated scientifically in Busi- ness English curriculum. The second step is to apply advanced multi-modal teaching methodologies and reconstruct multi-facet cognitions in Business English teaching, forming a Business English teaching system and platform for global business leaders/ citizens so as to cultivate the would-be inter-disciplinary Chinese business talents efficiently.

关 键 词：商务英语 课程理念 课程模式构建 认知构建 多模态 

分 类 号：H319.3[语言文字—英语]