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机构地区:[1]济南工程职业技术学院,山东济南250014 [2]山东经济学院,山东济南250014
出 处:《山东青年政治学院学报》2006年第6期131-134,共4页Journal of Shandong Youth University of Political Science
摘 要:正如离开了读者的阐释,文本的意义就无法实现一样,让受众难以解读和接受的新闻传播活动,就不能取得良好的效果。传播者要放弃只从自己的视阈出发进行传播活动的做法,要充分了解和认识受众的视阈;根据受众反馈,调整后续工作;让受众充分参与,建立受众的主体性地位,实现传播者和受众两者的视阈融合。着重于受众接受状况的同时,要避免走极端,避免受众本位。Just as the sense of a text can not be realized without readers' exposition,news dissemination activity which the receivers can not interpret and accept will not achieve good effect.Spreaders have to give up disseminating only from their own visual realm and should fully know and understand receivers' visual realm.Based on the receivers' feedback,they should adjust the follow-up work,let receivers fully participate in the establishment of their subjective status and realize the fusion of visual realms of spreaders and receivers.While emphasizing receivers' acceptance,they should avoid going to extremes and receivers departmental selfishness.
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