博客广告发展趋势及其价值分析  

Analysis on the Developmental Trend and Value of Blog Advertisements

作　　者：林升梁[1] 何雅宁[2] 

机构地区：[1]福建师范大学传播学院,福建福州350108 [2]莆田学院中文系,福建莆田351100

出　　处：《徐州工程学院学报（社会科学版）》2011年第4期73-76,共4页Journal of Xuzhou Institute of Technology：Social Sciences Edition

摘　　要：近年来个人博客数量以几何基数增长,但从个人博客上发布的广告来看,博客广告还只是停留在把传统的网络广告搬到博客的初级阶段。随着博客技术的发展以及博客网站在博客广告领域的不断前进,其不断优化的功能将给广告主提供更好的平台。当广告朝着"窄告"发展,当博客朝着"圈子"方向发展,二者必将在某个领域找到契合点,从而提升博客作为广告载体的价值。Personal blogs have increased rapidly in recent years.However,blog advertisement still lingers on the initial stage of embedding web ads.With the further development of blog technologies,the gradually optimized platform is sure to supply better show ground for ads.And as the advertising industry moves for ＂narrow publicity＂ and blogs opt for ＂circles＂,the two shall arrive at some common ground,and the advertising value of blogs can be enhanced.

关 键 词：个人博客 广告价值 分析 

分 类 号：G206[文化科学—传播学] F713.8[经济管理—广告]