东方集团成长历程战略分析  

Analyses the Development Strategies of Oriental Group

作　　者：陈小荣[1] 范晔[1] 

机构地区：[1]南通纺织职业技术学院,江苏南通226007

出　　处：《重庆电子工程职业学院学报》2011年第4期38-39,共2页Journal of Chongqing College of Electronic Engineering

摘　　要：该文分析了东方集团三十多年发展历程的创业、转向、上市三个阶段,并分别对每个阶段企业所处的环境和企业采用的战略进行了分析。指出企业必须制定与企业资源和企业外部环境相匹配的、有前瞻性的发展战略。The article analyses the development process of Oriental Group about more than 30 years. It has three stages, such as starting the erterprise, changing direction and going public. The article analyses the environment and strategies of each stage. The Conclusion is that the enterprise should formulate strategy according to enterprise resources and external environment. The strategy should be prospective.

关 键 词：资本运作 战略分析 产业结构 

分 类 号：F279.2[经济管理—企业管理]