消费者对转基因食品购买意愿的实证研究——以重庆市为例  

Empirical Study on Consumer's Purchase Intention of GMF ——A Case Study in Chongqing

作　　者：冯良宣[1] 齐振宏[1,2] 周慧[1] 梁凡丽 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]湖北农村发展研究中心,湖北武汉430070

出　　处：《华中农业大学学报（社会科学版）》2012年第2期1-6,共6页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家转基因重大专项"复合性状转基因抗虫水稻新品种的培育"(2011ZX08001-001);中国科协项目"公众对转基因食品的认知调查"(4006-106012);国家社会科学基金重点项目"转基因农业生物技术可持续发展研究"(11AZD107)

摘　　要：了解和掌握消费者对转基因食品的购买意愿及其影响因素将有助于政府和企业做出相关决策。依据重庆市消费者调查问卷数据,运用SPSS17.0软件对其转基因食品购买意愿的影响因素进行了Logistic回归分析。结果显示消费者的性别、年龄、受教育程度等个体特征,以及在食品购买中的参与度和认知度、对食品安全的关注度以及对从事相关研究科学家的信赖度等显著影响消费者对转基因食品的购买意愿。进而,提出应加强对转基因科普,增强科学家与公众交流和沟通,以及加强对转基因食品的监管提高公信力等措施来提高消费者的认知和购买意愿。Understanding consumers' purchase intention of GMF as well as its influencing factors will help governments and enterprises make relevant decisions.Based on the survey data of consumers in Chongqing,this paper,using logistic model,analyzes the factors influencing consumers' purchase intention of GMF.The result shows that consumer's gender,age,educational background and some other personal characteristics,the degree of participation in the food shopping,the degree of awareness of GMF,concerns about food safety,and reliability on scientists doing GM——related research obviously affect consumer's purchase intention of GMF.Furthermore,this paper suggests that it is essential to strengthen the propaganda of GMF,enhance the communication between scientists and the public,strengthen the monitoring of GMF and improving the public faith so that consumer's awareness and purchase intention of GMF can be greatly improved.

关 键 词：转基因食品 购买意愿 影响因素 实证分析 

分 类 号：F768.2[经济管理—产业经济]