数据挖掘技术在客户关系管理中的应用研究  

The Research on the Application of Data Mining in Customer Relationship Management

作　　者：白雪 

机构地区：[1]鞍山市信息工程学校,辽宁鞍山114000

出　　处：《大众科技》2012年第2期27-29,共3页Popular Science & Technology

摘　　要：客户关系管理以客户为中心,深入研究客户行为,通过客户关怀提高客户满意度,进而提高企业的竞争力。而数据挖掘技术则为客户关系管理提供了强有力的技术支持。文章阐述了数据挖掘技术在客户关系管理中应用的研究背景和意义,并介绍了客户关系管理思想、数据挖掘的过程和方法、以及数据挖掘技术在客户关系管理中的应用。Customer Relationship Management to the customer as the center,through in-depth study of customer behavior,customer care and improve the satisfaction of customers,improve the competitiveness of enterprises.Data mining technology for the Customer Relationship Management provides powerful technical support.This paper first describes the data mining technology in Customer Relationship Management application background and significance of the research,and introduced the Customer Relationship Management idea,data mining process and method,as well as the data mining technology in Customer Relationship Management application.

关 键 词：数据挖掘 客户关系管理 客户关系管理应用研究 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论]