中国鞋业发展本土奢侈品品牌的思考  

Reflection of Developing Native Luxury Brand in Chinese Shoe Industry

作　　者：徐四清[1] 

机构地区：[1]武汉职业技术学院,湖北武汉430074

出　　处：《皮革与化工》2012年第1期40-44,共5页Leather And Chemicals

基　　金：湖北省人文社科重点研究项目2008d155

摘　　要：中国已成为全球第二大奢侈品消费国,但是,中国本土奢侈品品牌匮乏。本文阐述了奢侈品品牌的特征和中国奢侈品市场的现状。论述了中国本土鞋类奢侈品品牌的萌芽,以及国际奢侈品品牌的成功经验对中国鞋业的启示。China has become the second biggest luxury consumption country in the world, but it is short of native luxury brand. This paper expatiated on the characteristic of the luxury brand and the present situation of the Chinese luxury goods market. And the bud of Chinese native shoe luxury brand, the successful experience of the international luxury brand and its enlightenment to the Chinese shoe industry were discussed.

关 键 词：本土 鞋业 奢侈品 品牌 思考 

分 类 号：F723[经济管理—市场营销] F426.86[经济管理—产业经济]