On Impact of Cultural Differences upon the English-Chinese Advertising Translation  

作　　者：苏舒燕[1] 

机构地区：[1]浙江东方职业技术学院

出　　处：《科技信息》2012年第4期172-173,共2页Science & Technology Information

摘　　要：This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.

关 键 词：语言 文化 跨文化交际学 实例 

分 类 号：H0[语言文字—语言学]