传统文化元素在当代艺术设计中的营销传播  

The marketing Communications of Element of Traditional Culture in the Modern Art and Design

作　　者：岳广军[1] 徐明霞[2] 

机构地区：[1]黑龙江东方学院管理学部,哈尔滨150086 [2]黑龙江东方学院艺术学部,哈尔滨150086

出　　处：《北方经贸》2012年第2期65-67,共3页Northern Economy and Trade

基　　金：黑龙江省2010年艺术科学规划课题(10D038)

摘　　要：艺术设计是伴随现代工业文明的脚步而产生、发展和进步的。艺术设计主要包括平面设计、建筑与环境艺术设计、视觉传达设计等方面的内容。在市场经济高度发展的今天,大众化、标准化的生产使得人们的生活质量与审美水平严重下降。艺术设计是文化的体现,文化为艺术设计注入了生命。我国的传统文化元素作为华夏五千年辉煌灿烂文明的结晶,如何与现代艺术设计相结合,形成本土化的艺术设计思想、产品设计、建筑与环境设计,是一个现实的课题。Art and design is accompanied and developed by the pace of the modern industrial civilization. Art and design includes graphic design, architecture and environmental design, visual colnmunication design and other aspects. In today＇s highly developed market economy and society, standardized production makes a serious decline in quality of life and the aesthetic level. Art and Design is a manifestation of cuhure, art and design culture has come into their lives. China＇s traditional euhure is the brilliant crystals over five thousand years of Chinese civilization. How to design combined with modern art, the formation of localized art and design ideas, product design, architecture and environmental design, is a real issue. Start from the traditional culture, the paper studies how to achieve eft）ctive marketing communications in mndern art and design.

关 键 词：传统文化元素 艺术设计 营销传播 

分 类 号：F524[经济管理—产业经济]