市场营销专业《管理信息系统》课程特色教学与实践  

Characteristic Teaching and Practice of "Management Information System" for Marketing Major

作　　者：刘朝华[1] 

机构地区：[1]江苏大学管理学院,江苏镇江212013

出　　处：《科技资讯》2012年第4期191-192,共2页Science & Technology Information

摘　　要：作为市场营销专业的一门特色专业选修课程《,管理信息系统》有其自身的特点和优势。可以将管理信息系统内容中的决策支持系统、办公自动化系统、工业控制系统和数据库系统应用于提高营销人员的营销策划能力,在教学实践中运用案例式教学和参与式教学的方法调动学生的学习积极性,并通过教学实践运用到课程的具体教授过程中去。As an optional course for Marketing major,the course of ＂Management Information System（MIS）＂ has its characteristics and advantages.The concepts of decision support system,office automation system,industrial control system and database system in MIS can be utilized to improve the competence of marketing planning of marketing staff.For teaching ＂MIS＂,the methods of casing teaching and participation teaching can be used to mobilize the enthusiasm of the marketing students for studying the course.The methods have been performed successfully into the corresponding teaching process through teaching practice.

关 键 词：管理信息系统 市场营销 营销策划 教学方法 教学实践 

分 类 号：G427[文化科学—课程与教学论]