高职学生职业性格养成路径研究——以市场营销专业为例  

Study on the Development Path of Vocational Character of Vocational College Students——Take the Marketing Major as the Example

作　　者：易正伟[1] 

机构地区：[1]广东工贸职业技术学院,广州510620

出　　处：《宁波职业技术学院学报》2012年第1期30-32,43,共4页Journal of Ningbo Polytechnic

基　　金：广东省高等职业技术教育研究会2010年立项课题(GDGZ10033)

摘　　要：在论证职业性格与社会适应性的基础上,提出了高职院校市场营销专业学生职业性格模型。接着以性格和职业性格形成机理为依据,提出了高职院校市场营销专业学生职业性格养成路径,即职业思维—职业行为—职业习惯—职业性格。In this paper, the author studies the matching degree between the employment position and vocational character, and then founds the vocational character model of marketing major students of vocational colleges, and finally gives the development path of the marketing major students＇ vocational character based on this model, i.e. vocational thinking ways-vocational behavior-vocational habits-vocational character.

关 键 词：性格 职业性格 职业思维 职业行为 职业习惯 

分 类 号：G715[文化科学—职业技术教育学]