浅论广告设计中的公关运用  

Application of Public Relations in Advertising Design

作　　者：陈玲[1] 莫子娟[2] 

机构地区：[1]华中科技大学武昌分校艺术设计学院,武汉430064 [2]江汉大学现代艺术设计学院,武汉430000

出　　处：《价值工程》2012年第10期310-311,共2页Value Engineering

摘　　要：随着公关活动在广告传播中的盛行,整合出具有广告和公关各项优势的公关广告不仅在品牌塑造上发挥作用。为了经营这些关系,企业必须有意识地将自己各种营销工具整合起来,用心营造沟通的世界。在产品推广、危机管理中,也发挥着极大的作用。公关广告用心营造沟通的世界,推动社会的经济发展促进物质文明的进步。Along with wide spread of the public relations activity in advertisement, the integration of advertisement and public relations plays an important role in shaping brand. For managing the relations, the corporation must integrate various marketing tools, and pay attention to communication. In the product expand, crisis management, it also develops the tremendous function. The public relations advertising create a world of communication and promotes the social economic development and the civilized advance in material.

关 键 词：整合传播 关系 公关广告 沟通 

分 类 号：F713.81[经济管理—广告]