中国孔府菜经营现状与市场发展定位的新考量  

The Confucian＇s Mansion House Dish Manages China Current Situation and Localized Marketplace Development New Have a Test in Amounts

作　　者：赵建民[1] 

机构地区：[1]山东旅游职业学院,山东济南250200

出　　处：《旅游世界（旅游发展研究）》2012年第1期11-17,共7页

摘　　要：近年来，以“中国孔府菜”为主体代表的孔府饮食文化研究与实践得到了全社会的广泛重视，尤其是一些远见卓识的餐饮经营者把“孔府菜”看作具有强大品牌号召力的文化产业资源。然而，许多经营者只关注孔府菜菜品本身的经济价值，而忽略了它的文化价值与精神内涵，使孔府菜的经营出现了偏差。本文以“礼食文明”与“孔府饮食文化精神”为前提，对当前孔府菜市场经营的现状进行分析，并在此基础上进行全新的定位思考，提出一些想法，供今后有意于从事孔府菜餐饮经营与开发者进行参考。The Confucian＇s mansion house cooking culture in recent years, taking ＂Chinese Confucian＇s mansion house dish as＂ main body representative studies broad having got entire society with practice takes seriously, Especially that some there is meal drink operator foresight and sagacity looking upon ＂Confucian＇s mansion house dish＂ as is to have brand public appeal big and powerful culture industry resource. A lot of operator god of the earth attention Confucian＇s mansion house cooking tastes but, self economic value, the culture having ignored it is worth but with spirit connotation, have made Confucian＇s mansion house dish managing appear deviation. The main body of a book on the premise that ＂gift food is civilized ＂ and ＂Confucian＇s mansion house cooking culture is vigorous ＂, to current Confucian＇s mansion house market hall manage carry out analysis at present, here, carry out the localized brand-new thinking, bring forward some ideas and on the basis, confession manages having a mind to being engaged in Confucian＇s mansion house dish meal drink from now on and developer consults.

关 键 词：孔府菜 饮食文化 经营现状 市场定位 

分 类 号：F719.3[经济管理—产业经济]