广告语言的词语运用分析  

The Study Of Advertisement's words

作　　者：伍晨辰[1] 

机构地区：[1]沈阳师范大学,辽宁沈阳110034

出　　处：《辽宁教育行政学院学报》2012年第1期90-92,共3页Journal of Liaoning Educational Administration Institute

摘　　要：随着商品经济的发展,广告已经渗透到人们生活的方方面面,并在当代社会中发挥着重要的作用。它是一种劝说性或支配性的交际活动,通过各种语篇手段说服消费者选择所宣传的产品或服务。词语运用作为语法手段的一种,在广告语中得到了广泛的应用。对此,从广告语言词语运用的手段出发,揭示广告主是如何运用词语这一手段来提高广告的吸引力与说服力,使消费者购买产品或服务的。With the development of commodity economy, advertishing has penetrated into aspects of people＇ s lives, playing an important role in the society. It is a kind of persuading or dominant communication activity, through the various discourse means to convince consumers choose claimed products or services. By the means of grammar, words as a way to widely used in the AD. This paper from the advertising language reveals how to use the words that advertisers is a means to improve the attraction of convincing, making consumers to buy the products or the service.

关 键 词：广告语 词语 语法 

分 类 号：H030[语言文字—语言学]