高职院校市场营销特色专业建设研究与实践——以鄂东职业技术学院为例  

Research and Practice of Marketing Specialty Construction in Higher Vocational Colleges——Take Edong Institute of Vocation & Technology as an example

作　　者：胡栾[1] 黄健玮[2] 

机构地区：[1]鄂东职业技术学院,湖北黄冈438800 [2]桂林电子科技大学,广西桂林541004

出　　处：《科教导刊》2012年第7期158-158,201,共2页The Guide Of Science & Education

摘　　要：文章根据营销特色专业建设坚持"以就业为向导,服务区域特色经济"的办学方针,在了解区域经济政策和对人才需求的基础上,提出了营销特色专业的定位;总结了营销特色专业建设现有的成效;指出营销特色专业建设中存在的不足与改进思路。Marketing Specialty construction first to insist that ＂employment as a guide,the educational policy of the service area characteristics of the economy＂,in the understanding of regional economic policy and on the basis of the demand for talent,the marketing characteristics of professional orientation;summarizes the marketing of specialty construction nowsome of the results;pointed out shortcomings in marketing specialty construction and improvement ideas.

关 键 词：高职院校 市场营销 特色专业 

分 类 号：G712[文化科学—职业技术教育学]