高职院校校园文化品牌建设探析  

On the Brand Construction of Campus Culture in Higher Vocational Colleges

作　　者：徐洋[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州教育学院学报》2012年第1期56-59,共4页Journal of Yangzhou College of Education

摘　　要：校园文化是学校特色的重要内涵,高职院校的校园文化建设应具有自身的鲜明特色,要服务于学生的成长成才,重在培养学生的职业能力。当前高职院校校园文化存在文化品牌理念缺失、文化品牌内涵贫乏、文化品牌特色不明显、保障机制投入不够等问题,提出建设高职校园文化品牌的策略,即制定战略规划,加强校园物质文化品牌建设,挖掘与地方、企业共建特色校园文化品牌,创新校园文化活动的平台和载体,拓宽校园文化范畴。Campus culture is the important connotation of school characteristics.The construction of campus culture in higher vocational colleges should have their own distinctive characteristics： serving the growth and success of students and focusing on training students＇ career ability.This paper analyses the existing problems in current campus culture.Then,it comes up with some strategies for brand building of campus culture in higher vocational colleges.

关 键 词：高职院校 校园文化品牌 对策 

分 类 号：G711[文化科学—职业技术教育学]