日本公益广告机构“AC JAPAN”研究综述  

Research of public service advertising organization in Japan

作　　者：徐金灿[1] 王安妮[1] 

机构地区：[1]北京大学新闻与传播学院

出　　处：《广告大观（理论版）》2012年第2期63-70,共8页Journal of Advertising Study

摘　　要：日本公益广告运作的核心为日本公益广告机构,即"AC JAPAN"机构。目前,AC JAPAN是日本最大的、不以盈利为目的的社会义务服务广告团体。本文通过对AC JAPAN的发展历史,运作机制和组织结构等进行的方位梳理和介绍,与中国公益广告的运作发展进行对比,以期为中国公益广告事业的发展提供参考和借鉴。AC JAPAN is the biggest organization that serve freely for public service advertising. All the public service advertising activities in Japan are basically organized by AC JAPAN. This article states the development and history of AC JAPAN, also simply introduces the system and structure of it. So that throughout the comparison with Chinese public service advertising, we could learn from the system of AC JAPAN, and develop our own system.

关 键 词：日本公益广告 “AC JAPAN” 

分 类 号：F713.8[经济管理—广告]