农林院校市场营销专业实践教学模式的探索  

Thought on the Practical Teaching Pattern for Marketing Major in Agriculture and Forestry Universities

作　　者：王艳花[1] 

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《高教论坛》2012年第5期105-107,共3页higher education forum

基　　金：农林经济管理国家级特色专业基金项目资助

摘　　要：农林院校市场营销专业应本着培养解决"三农"问题,服务于社会主义新农村建设的复合型、应用型专门人才的特色目标,构建校内模块、校企互动模块及校外营销实战模块循序渐进的实践教学模式,进而建立起有利于学生专业能力和综合素质提高的实践教学体系。Marketing major in agriculture universities should be aimed at solving ＂three rural＂ issue, and training applied marketing. Based on the problems of practical teaching in marketing major, this paper develops a marketing practical teaching pattern, which consists of three modules：inside campus module, college-enterprise interactive module and outside campus module. This new teaching mode aims to construct a practical teaching system and improve students＇ ability of marketing theoretical knowledge applieation

关 键 词：市场营销专业 实践教学 教学模式 

分 类 号：G642[文化科学—高等教育学]