中西快餐业流程对比及中式快餐的再造对策  

Fast Food Chain in China Comparison with Western Countries and Reshaping Countermeasures

作　　者：李锦飞[1] 罗艳楠[1] 

机构地区：[1]江苏大学工商管理学院,江苏镇江212013

出　　处：《江苏商论》2012年第4期25-27,共3页Jiangsu Commercial Forum

摘　　要：中式快餐企业由于起步晚,发展慢,不敌发展成熟、标准化程度高的西式快餐企业。如何改善中式快餐生产效率低、标准化程度低的问题,是当前的主要任务。为此,拟利用流程再造这门管理技术,通过分析、对比中西式快餐企业的业务流程,找出差距并提出相应的改造对策,望有助于推动中式快餐企业的高效化生产和标准化运作。Because of late start and slow development,Chinese fast food enterprises lost to the western fast food enterprises which have developed to a mature stage and have high degree of standardization.To Chinese fast food enterprises,how to improve the problem of low productivity and low degree of standardization is the current major task.Therefore,this article analyzes and compares the business processes of Chinese and Western fast-food companies,by using process reengineering theory,as a management technology,to find out the gaps and proposes some reengineering measures to promote Chinese fast food companies＇ efficient operation of production and standardization.

关 键 词：中式快餐 西式快餐 流程再造 对策 

分 类 号：F719.3[经济管理—产业经济]