河南省旅游产业对外宣传网络资源的调查及对策  

A Survey on the Internet Publicity of Henan Tourism Industry

作　　者：贺宁[1] 

机构地区：[1]郑州轻工业学院国际教育学院,河南郑州450002

出　　处：《南阳师范学院学报》2012年第4期122-124,共3页Journal of Nanyang Normal University

基　　金：2011年河南省政府决策研究招标课题"河南省旅游产业对外宣传网络资源的调查及对策"(2011B833)

摘　　要：旅游产品的对外宣传对促进河南省旅游业蓬勃发展十分重要。在对有英文介绍河南旅游资源的主要网站进行调查的基础上,发现网站上的译文中存在的主要问题有:名称翻译不统一,拼写和语法错误大量存在,忽视语言差异和度量衡的翻译不标准。结合旅游产品介绍的特殊要求,提出应该加强对景点名称英译的规范化管理,用阐释或删减的方法使译文能更好地为目标游客所理解。The publicity of tourism products to the outside world plays a significant role in the development of the tourism industry in Henan Province.Based on a survey on various websites with English publicity materials covering tourism resources in Henan Province,it is found that there are still problems with the Chinese-English translations on the Internet,such as lack of unity in the translation of the names of scenic spots,grammatical and spelling mistakes,neglect of language differences and non-standard translation of measurement.Considering the special requirement of tourism industry,some measures should be taken to solve the above problems,which include standardizing the management of assigning names to scenic spots and facilitating target tourists＇ understanding of the source language via rephrasing,interpretation,deletion and other techniques.

关 键 词：旅游 归化异化 网络 

分 类 号：F592.7[经济管理—旅游管理]