基于“大宣传”理念的高职院校专题宣传策划初探  

On Publicity Planning of Special Topics in Vocational College Based on Massive Publicity

作　　者：周华[1] 张毅[1] 

机构地区：[1]柳州城市职业学院,广西柳州545002

出　　处：《柳州师专学报》2011年第6期69-71,80,共4页Journal of Liuzhou Teachers College

基　　金：广西高校思想政治教育理论与实践研究课题"多校区高职院校宣传资源整合与宣传工作模式研究"(桂党高工宣(2008)73号2008SZ010)阶段研究成果

摘　　要：高职院校在日趋激烈的发展竞争中,开始重视学校的宣传工作并将其作为促进学校发展的一项重要工作来抓。"大宣传"理念是学校宣传工作的战略性指导思想,专题宣传是学校宣传工作的基本单位,将"大宣传"宏观战略与"专题宣传"的策划与实施紧密结合是做好学校宣传工作的重要保障。In increasingly competition of development,the vocational colleges begin to take into account the work of publicity and take it as an important work to promote the development of colleges.The massive publicity is a concept that is an strategic guiding ideology of colleges＇publicity work,while the publicity of special topics is the basic tasks in colleges.It is an important guarantee for the success of college publicity by combining the grand strategy of massive publicity with planning and carrying out the publicity of special topics.

关 键 词：高职院校 宣传策划 大宣传理念 专题宣传 

分 类 号：G717[文化科学—职业技术教育学]