经济原则对广告语篇互文性的阐释  

An Interpretation of Advertisement Intertextuality from Economic Principle

作　　者：王济华[1] 

机构地区：[1]广东外语艺术职业学院国际商务系,广东广州510640

出　　处：《石家庄铁道大学学报（社会科学版）》2012年第2期82-85,共4页Journal of Shijiazhuang Tiedao University（Social Science Edition）

摘　　要：经济原则是人类语言交际的普遍规律之一。从经济原则入手,探讨了广告语篇互文性的经济性理据,分析了互文性手段在广告语篇应用中实现的具体方式。经济原则是广告中使用互文性手段的根源。The economic principle is one of the universally-accepted rules for human communica tion. This paper begins with ＂the principle of economy＂ of the language. The reasons for intertextual ity and means of intertextuality in advertisement discourse are explored and analyzed from the perspec tive of ＂the principle of economy＂. It is concluded that the principle of economy is the root cause of in tertextuality in advertisements.

关 键 词：经济原则 广告语篇 互文性 

分 类 号：H030[语言文字—语言学]