走出"客户迷失"、切实以顾客关注和需求为焦点  

Stepping out of "Customer Lost",Earnestly Focusing on Customer Concerns and Demand

作　　者：武鸣一[1] 

机构地区：[1]陕西长岭电子科技有限责任公司,陕西宝鸡721006

出　　处：《电子质量》2012年第6期47-48,51,共3页Electronics Quality

摘　　要：该文从多年来系统管理实践的角度,分析论述了"客户迷失"的主要表象和原因,围绕如何走出"客户迷失"的问题,分析论述了"以顾客为检验成果的标准,推行新品研发设计的全寿命周期责任机制","细分市场和顾客采取不同策略,提高客户管理的针对性",以及"用户为上、自我退后"等主张和途径。Based on years of management practice,the author analyzes the presentation and reasons of ＇customer Iost＂.With this problem as subject,the ideas of ＇taking customer as criterion to check work per- formance,carrying out the full life cycle responsibility mechanism in new product development＇,＂adopting different policies on the basis of market segments so as to improve the pertinence of customer manage- ment＂and ＇customer first＂are analyzed and discussed.

关 键 词：客户迷失 顾客关注 

分 类 号：F274[经济管理—企业管理]