中国传统餐饮企业经营困境及营销对策研究  

Research on business difficulties and marketing strategy of traditional restaurant in China

作　　者：苗志娟[1] 赵茜[2] 

机构地区：[1]陕西科技大学管理学院,陕西西安710021 [2]陕西师范大学政治经济学院,陕西西安710061

出　　处：《陕西科技大学学报（自然科学版）》2012年第3期135-137,142,共4页Journal of Shaanxi University of Science & Technology

摘　　要：中国传统餐饮具有悠久的历史,丰富的文化内涵;具有巨大的无形价值和天然的品牌优势.然而,随着社会的发展,许多传统餐饮企业却面临着经营困难,甚至破产的尴尬.通过对中国传统餐饮企业经营现状的调查和分析,开发出一套适合中国传统餐饮企业的营销模式及实施策略.China has a long history of traditional food, rich cultural connotations; has enor- mous intangible value and natural brand. With the development of society, many traditional food companies are facing operational difficulties or even bankruptcy of embarrassment. Based on the tradition of catering enterprises in Chinese survey and analysis, develop a suit- able experience of catering enterprises in Chinese traditional marketing model and implemen- tation strategy.

关 键 词：中国 传统餐饮业 营销策略 

分 类 号：F272.3[经济管理—企业管理]