北京市居民网络使用影响因素分析——基于分层线性模型的应用  

Determinants of Internet Adoption in Beijing's Residents——A HLM Analysis

作　　者：徐蒙[1] 

机构地区：[1]北京大学信息管理系,北京100871

出　　处：《图书情报工作》2012年第14期77-81,46,共6页Library and Information Service

摘　　要：使用2009年中国家庭动态跟踪调查的数据,利用分层线性模型分析社会人口因素和区域性因素对北京市居民网络使用因素的影响。研究发现,个人层面的年龄、性别、受教育程度、婚姻状态和家庭层面的家庭用电量、文化和教育支出、休闲娱乐支出、公交距离这些变量对个人网络使用有很大影响。此外,互联网使用对传统媒体中的电视、书刊的影响在统计上显著。Based on the data from CFPS（ Chinese Family Panel Studies） survey data in 2009, this paper analyzes the impact of a va- riety of socio-demographic and regional factors to explain Internet adoption in Beijing by using the hierarchical linear modeling. The re- sults find some individual level variables such as age, gender, education, marital status, familial level variables such as power con- sumption, culture and education spending, entertainment spending and bus station distance have impact on internet adoption. Besides, conventional media use factors are also included in this model, book and magazine reading has a significant positive relationship with intemet adoption, while TV watching is inverse.

关 键 词：网络使用 分层线性模型 影响因素 北京 

分 类 号：G206[文化科学—传播学]