卡通与玩具有机结合 提升玩具产业整体发展  

Organic Combination of Cartoon and Toy to Enhance Overall Development of Toy Industry

作　　者：李怡轩[1] 

机构地区：[1]渭南师范学院美术学院,渭南714000

出　　处：《价值工程》2012年第23期280-282,共3页Value Engineering

摘　　要：本文从玩具的概念出发,通过研究和分析卡通对现代玩具的影响,以其他发达国家和国内卡通玩具的发展状况展开分析与阐述,力求说明我国应如何努力提升玩具产业发展,从而使我们变成玩具生产强国。In this paper, starting from the concept of toys, through the research and analysis of influence of cartoon on modem toys, the present situation of development of domestic cartoon toys and other developed countries is expounded, so as to explain how to enhance the development of toy industry in China, thus making China become powerful nation of toy production.

关 键 词：卡通 玩具 玩具产业 品牌形象 

分 类 号：G614[文化科学—学前教育学] F062.9[文化科学—教育学]