英汉广告语言偏离现象对比研究——以大连品牌的广告语与英语国家的广告语为例  

Linguistic Deviation of English and Chinese Advertisements——A case study of advertisements of Dalian's famous brands and English-speaking countries

作　　者：杨艳华[1] 樊莉囡[1] 张树凡[1] 程绍华[1] 冯琳[1] 

机构地区：[1]大连民族学院外国语言文化学院,辽宁大连116605

出　　处：《大连民族学院学报》2012年第4期390-393,405,共5页Journal of Dalian Nationalities University

基　　金：大连市社科基金项目(2011DLSK183)

摘　　要：以零度偏离为理论研究基础,以大连品牌的广告语和英语国家的广告语为研究语料,对比分析了二者在语音、词汇、语法和语义方面的语言偏离现象,找出它们在语言偏离方面的相似点和差异点,并给出相应的建议,以期使大连品牌的广告语得到更好的发展。Taking zero level and deviation as its theoretical basis and advertisements of Dalian’s famous brands and English-speaking countries as data,this paper dwells on linguistic deviation of Chinese and English advertisements from the perspectives of phonological deviation,lexical deviation,grammatical deviation and semantic deviation,and attempts to find out similarities and differences between them,aiming to further improve the advertisements of Dalian’s famous brands.Suggestions are also offered in the paper.

关 键 词：零度偏离 广告语 语言偏离 大连品牌 英语国家 

分 类 号：H313[语言文字—英语]