基于网络隐社区反链接挖掘的企业战略情报分析  

Corporate Strategic Intelligence Based on Anti-link Mining in Hidden Web Community

作　　者：李志义[1] 肖炯恩[1] 

机构地区：[1]华南师范大学经济与管理学院,广州510006

出　　处：《图书情报工作》2012年第16期85-90,共6页Library and Information Service

基　　金：广东省哲学社会科学基金项目"基于网络日志的用户行为分析与网站信息组织优化研究"(项目编号:GD11CTS02);国家社会科学基金项目"科研社交网络用户信息交流机制研究"(项目编号:12BTQ054)研究成果之一

摘　　要：网络中的网址相互链接和反链接形成了"网络社区",对其结构的挖掘和分析能观察到社区成员间的关系和意图。选择空软作为反链接的查询工具,通过对某知名软件公司的反链接主题分析划分出该公司的"隐社区",然后根据隐社区的相关度和反链接的贡献值计算出战略代表值,再通过对该值最高的网址进行竞争情报挖掘,分析出其战略意图,最后提出相关的战略决策建议。The inter-links and anti-links of URLs form ＂online community＂, and the relationships and intentions of community members can be revealed through excavation and analysis of its structure. In this paper, the KongRuan（KR） anti-link software is selected as an anti-link query tool to investigate the hidden communities of one famous IT company. Through digging and analyzing the company＇ s website anti-link collections,the ＂hidden community＂ of the company is detected, and the strategic values is calculated according to the correlation contribution values and the anti-links of different linking objects. Then the top strategic values of URLs are used to analyze the company＇ s potential competitive strategy, and the result is used to propose strategic suggestions from the aspects of both the company and its competitors.

关 键 词：隐社区 反链接分析 战略代表值 战略情报分析 

分 类 号：F272[经济管理—企业管理] G356[经济管理—国民经济]