以企业人格管理为路径的企业文化建设创新  

The Private Enterprise Culture Construction Innovation:Enterprise Personality Development and Aesthetic Management Paradigm

作　　者：周玲[1] 徐浩然[2] 

机构地区：[1]重庆理工大学,重庆400054 [2]远东控股集团,江苏宜兴214257

出　　处：《重庆大学学报（社会科学版）》2012年第5期77-80,共4页Journal of Chongqing University(Social Science Edition)

摘　　要：企业文化是现代企业的核心竞争力。企业文化创新乏力制约着中国企业的生存和发展。把企业视为独立人格主体,通过企业文化塑造企业人格、发展和管理企业人格,使企业文化从建设走向管理,是一项值得重视的企业文化建设实践经验和理论创新。The enterprise culture is the core competitiveness of modern enterprises.But for the diffuse of corporate cultural innovation capacity,Chinese enterprises suffer much difficulties in survival and development.To take the enterprise as an independent personality,to shape and develop and manage the enterprise personality by enterprises culture,to promote the corporate from culture construction to culture management,is a worthy practical experience and theoretical innovation.

关 键 词：企业文化 企业人格 美学管理 

分 类 号：F272-05[经济管理—企业管理]