浅谈企业品牌塑造  

On the Brand Building of Enterprises

作　　者：朱延青[1,2] 

机构地区：[1]十堰广播电视大学 [2]十堰教育学院,湖北十堰442000

出　　处：《湖北广播电视大学学报》2012年第9期75-76,共2页Journal of Hubei Radio & Television University

摘　　要：品牌是企业的无形资源,树品牌、创名牌是企业在市场竞争的条件下逐渐形成的共识。在复杂的经济形势中,企业面临着重重困难和危机,品牌成为企业提升竞争力的重要要素。企业应更新观念,积极探索,采取有利的措施来塑造品牌形象,增强企业市场竞争力。Brand is the intangible resource of an enterprise. It is generally recognized by enterprises to build a brand and create a famous brand in the harsh market competition. In the complex economic situation, brand has become an important factor for the enterprises to enhance their competitiveness.

关 键 词：企业 品牌 塑造 途径 

分 类 号：F273.2[经济管理—企业管理]