旅游购物顾客价值分析与顾客价值链构建——基于体验视角  

Analysis on Tourism Shopping Customer Value and Construction of Customer Value Chain——Based on Experience Perspective

作　　者：邢晓玉[1,2] 

机构地区：[1]济宁学院文化传播系,山东曲阜273155 [2]西北大学经济管理学院,陕西西安710127

出　　处：《江苏商论》2012年第8期29-31,共3页Jiangsu Commercial Forum

基　　金：济宁学院青年社科基金项目(2010QNSK05)阶段性成果

摘　　要：旅游购物是旅游活动的重要组成部分,游客在旅游购物中获取的价值对旅游活动的整体价值感知具有很大影响。本文基于体验视角,将旅游购物顾客价值解析为实用性价值、情感性价值、社会性价值和体验性价值四个维度,并在此基础上构建了旅游购物顾客价值链,指出体验活动是其中的关键环节。Tourism shopping is an important part of tourism activity. The value obtained from tourism shop- ping has a great influence on the overall value perception of tourism activity. Based on the experience perspec- tive, tourism shopping customer value is divided into four dimensions： practical value, emotional value, social value and experience value. Then, this paper constructs a tourism shopping customer value chain, and points out that experience activity is the key link.

关 键 词：顾客价值 顾客价值链 旅游购物 体验 

分 类 号：F713.3[经济管理—产业经济]