论英语商标词的象似性  

On Iconicity of Brand Names in English

作　　者：王再玉[1] 王珍玉[1] 

机构地区：[1]南华大学外国语学院,湖南衡阳421001

出　　处：《安徽工业大学学报（社会科学版）》2012年第1期51-52,共2页Journal of Anhui University of Technology：Social Sciences

摘　　要：英语商标词的构成是有理据的,在语言符号的能指和所指之间建立了可以论证的、有理有据的映照象似关系,反映了人们对客观世界的体验和认知方式。商标词象似性特征的研究有助于英语商标词设计者创作设计出音、形、义俱佳,易于接受的商标词。Motivation exists for the construction of brand names in English. There lies an arguable iconic relation between signifier and signified of linguistic signs in a justified and well--grounded way. It reflects the experience and cognitive ways of human beings towards the objective world. The study of iconieity of brand names will benefit designers to create brand names which are acceptable in sound, form and meaning.

关 键 词：商标 英语商标词 象似性 

分 类 号：H314.2[语言文字—英语]