传统模式与威客模式在广告实践教学中的对比分析  

A Comparative Analysis of Traditional Mode and Witkey Mode Employed in Advertising Practical Teaching

作　　者：张鸿梅[1] 

机构地区：[1]广州市广播电视大学,广东广州510091

出　　处：《广州广播电视大学学报》2012年第4期33-36,108,共4页Journal of Guangzhou Open University

摘　　要："威客"是近年来比较火热的词汇及电子商务形式。当前也有很多学者及教育工作者建议将威客引入到教学中来。传统广告教学模式与威客模式的对比分析结果表明:对于广告教学而言,威客教学确实可以作为一个新鲜的、良性的尝试。As an electronic commerce method,Witkey has become such a widely used word in recent years that many scholars and educators suggested introducing it into the advertisement teaching.The results of comparative analysis between it and traditional mode show that being novel and productive,it can be used as an option.

关 键 词：传统教学模式 威客模式 广告实践教学 

分 类 号：G423[文化科学—课程与教学论]