基于物联网技术的智慧商城构建探析  

作　　者：罗晓东[1] 

机构地区：[1]江苏经贸职业技术学院

出　　处：《企业经济》2012年第9期95-97,共3页Enterprise Economy

基　　金：江苏经贸职业技术学院重大课题"基于产业链的电子商务专业群建设研究与实践"(批准号:JMZ1201205);江苏省教育厅建设项目"江苏流通现代化传感网工程技术研发中心"(批准号:2010-4)

摘　　要：在探讨智慧商城概念的基础上,结合物联网技术层次的解析,研究了基于物联网的智慧商城应用体系。提出在全面感知、可靠传输、智能处理支撑架构上,智慧商城管理和服务应用需要体现出商城商品协同感知虚拟化、经营管理数据统一智能化、顾客体验快捷精准个性化的特点,只有这样,才能构筑人性化的"智慧商城"。最后提出了智慧商城构建发展的对策。Based on the discussion of the concept of Wisdom Mall, and furthermore, combined with analysis on technological levels of Internet of Things, the application system of Wisdom Mall based on Internet of Things has been studied during the research. Supported by the framework of Comprehensive Perception, Reliable Transmission, and Intelligent Processing, the management and service application of Wisdom Mall needs to reflect the features of the mall goods, including cooperative awareness virtualization, management data unified intellectualization, and customer rapid access personalization. Only through the above approaches can the personalized ＂Wisdom Mall＂ be constructed. At last of the article, the strategies to develop the Wisdom Mall construction are innovatively put forward.

关 键 词：智慧商城 物联网 客户体验 零售商业 

分 类 号：F713.51[经济管理—市场营销]