广东高职院校专业建设品牌效应的基本分析  

Brand Effect in Programs Development in Higher Vocational Colleges in Guangdong

作　　者：刘兰平[1] 

机构地区：[1]深圳职业技术学院,广东深圳518055

出　　处：《深圳职业技术学院学报》2012年第5期57-62,76,共7页Journal of Shenzhen Polytechnic

基　　金：广东省哲学社会科学"十一五"规划2010年学科共建项目(编号:GD10XJY03);2010年广东省高等职业教育重点课题(编号:GDGZ10015)

摘　　要：从品牌与质量管理的视角,以专业质量评价体系的建立为目标,对广东省高职院校品牌专业的针对效应、示范效应、信誉效应、拓展效应、广告效应进行了分析,针对其发展过程中存在的政府管理过分集中、高职院校自主发展意识不强、经费与师资队伍保障不力、社会认知度偏低等问题,提出了科学定位、整合资源、多元化发展的策略.With the aim of developing assessment system in mind, the effect of pertinence, demonstration, reputation, expansion, advertising resulting from key programs in higher vocational colleges in Guangdong is analyzed from the perspective of brand and quality management. To address the issues such as excessive government administration, poor sense of independent development of higher vocational colleges, problems concerning funding and faculty, lower level of social recognition, strategies such as rational positioning, resources integration, and diversity in development are put forward.

关 键 词：高职院校 专业建设 品牌效应 

分 类 号：G642[文化科学—高等教育学]