“农家乐”游客的感知服务质量与心理契约关系研究  

Research on the Relationship between Perceived Service Quality and Psychological Contract of "Farm Tourism" Consumer

作　　者：王国弘[1] 

机构地区：[1]陕西师范大学国际商学院,陕西西安710062

出　　处：《统计与信息论坛》2012年第10期97-100,共4页Journal of Statistics and Information

基　　金：西安市社科基金项目<基于感知服务质量的西安市农家乐发展策略研究>(12T24);中央高校(陕西师范大学)基本科研业务费专项资金资助项目<基于协同创新视角的陕西企业自主创新能力提升路径研究>(11SZYB41)

摘　　要："农家乐"作为一种新型的旅游休闲形式,近年来快速发展,但一系列关于"农家乐"服务质量的问题也暴露出来,这些问题已经对"农家乐"的健康发展构成了威胁。在本质上,游客对于"农家乐"服务的满意程度是由其感受到的服务质量与其内心建立的心理契约二者之间的差距决定的。基于感知服务质量和心理契约理论,以西安市"农家乐"为例进行了调查研究和理论分析,结果显示,游客对"农家乐"服务的感知质量对于其心理契约产生重要影响。希望相关结论能够为"农家乐"的发展提供理论和方法支持。Farm Tourism,as a new tourism and leisure forms,is developed rapidly in recent years.However,some questions of its service quality are exposed to the light and have posed a serious threat to the health development of Farm Tourism.Essentially,the degree of Farm Tourist satisfaction is decided by the gap between his perceived service quality and psychological contract.The paper made a investigate research and theoretical analysis,taking Farm Tourism in Xi＇an for an example,to provide a support of theory and method for further development of Farm Tourism based on the theories of perceived service quality and psychological contract.

关 键 词：“农家乐” 感知服务质量 心理契约 

分 类 号：F590[经济管理—旅游管理]