谈应用型本科院校市场营销专业课堂教学技法  

Discussion on the Teaching Techniques of Marketing Classroom Teaching in Application Undergraduate Colleges

作　　者：杨方华[1] 

机构地区：[1]长沙医学院管理系,湖南长沙410219

出　　处：《科教文汇》2012年第29期42-43,共2页Journal of Science and Education

摘　　要：作为职场上炙手可热的专业之一,市场营销一直被中国的应用型本科院校所关注着,而市场营销专业的教学工作则理所当然地成了从事营销专业教学的工作者们研究的课题。为了给实践教学打下良好的理论基础,提升学生营销专业技能,教学工作者们对应用型本科院校市场营销专业课堂教学技法的探索也越来越深入。文章通过对课堂讨论、案例分析、角色模拟、营销游戏和多媒体教学五个方面的论述,对应用型本科院校市场营销专业课堂教学技法提出了一些新的观点。As one of the hottest professional career, marketing has attracted close attention from China＇s application undergraduate colleges, and marketing teaching has become an important issue for marketing teachers. In order to lay a good theoretical founda- tion for practice teaching and enhance students＇ professional skills in marketing, teachers should make more and more deep exploration on marketing teaching in applied undergraduate uni- versities. Based on the elaboration of class discussion, case anal- ysis, role simulation, marketing game and multimedia teaching, this paper proposes some new opinions on the teaching methods of marketing.

关 键 词：应用型本科院校 营销 课堂教学 

分 类 号：G642.421[文化科学—高等教育学]