视觉传达设计中的非理性因素探究  

Research on the Irrational Factors in Visual Communication Design

作　　者：孙湘明[1] 陈钰汀[1] 

机构地区：[1]中南大学建筑与艺术学院,湖南长沙410083

出　　处：《湖南第一师范学院学报》2012年第5期108-111,共4页Journal of Hunan First Normal University

摘　　要：在艺术思潮及社会变革的影响下,设计呈现出多元化和个性化的发展趋势。在后现代主义思潮的影响下,情感、想象和灵感等因素构成了视觉传达设计的非理性因素,并通过一定的内在机制形成一种合力,影响着设计的导向。非理性因素的情感冲动是想象境界的源泉,当想象境界的激情处于最高点时,便会引发灵感显现从而获取创新思维,形成具有决定性的创造力。Nowadays, design shows the trend of diversity and individuality under the influence of artistic ideologi- cal trends and social changes. In order to satisfy people＇s diverse spiritual needs, visual communication design represents many irrational factors under the background of post-modernist design. Emotional factors, imagination and inspiration factors in the visual communication design work together through one kind of internal mechanism and play an impor- tant role. Emotional impulsion of the irrational factors is the source of the realm of imagination. While the realm of innovation and passion reach the highest point, the inspiration achieves a higher level of innovative thinking which can bring great creativity.

关 键 词：视觉传达 设计 非理性因素 

分 类 号：J042[艺术—艺术理论]