大众文化产品的古典诗词传播能力及传播性状考查——以对年轻受众的问卷调查为基础  

A Survey of the Disseminating Capacity and Disseminating Property and State of Classic Poetry in the Popular Cultural Products——Based on the Questionnaire Survey for Young Audiences

作　　者：叶烨[1] 刘学[1] 

机构地区：[1]中南大学文学院,湖南长沙410083

出　　处：《江西师范大学学报（哲学社会科学版）》2012年第5期60-67,共8页Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：2010年教育部人文社科基金青年项目"词体传习方式研究"(项目编号:10YJC751056);湖南省人文社科研究项目"词体传习方式研究"(项目编号:09YBB432)

摘　　要：面向102名汉语言文学专业在校大学生所进行的问卷调查显示,包括流行音乐、电视剧、电影、广告、漫画在内的大众文化产品对古典诗词具有良好的携载能力,古典诗词可以依托大众文化产品进行传播,二者的结合甚至可以造就相当成功的传播案例。诗词与载体的结合方式、载体本身性状等因素都直接影响传播的效果,但诗词本身是否经典则非传播的关键。调查同时显示,以大众文化产品携载古典诗词,也存在涉及诗词范围不广以及可能引致讹误等缺陷。102 college students majored in Chinese language and literature are surveyed in the form of a questionnaire,the result shows that the popular cultural products,including pop music,TV drama,films,advertising and cartoons,can be used to transmit classical poetry by the popular cultural products.The combination of them can even create a fairly successful case of disseminating the classic poetry.Such factors as combination modes,the characters of the carriers,etc.directly influence the effect of disseminating.But whether the poetry is classic or not is not the key to the successful disseminating.The investigation shows at the same time that carrying classic poetry by the popular cultural products has such defects as limited scope involved in poetry and casual errors.

关 键 词：大众文化产品 古典诗词 传播能力 传播性状 

分 类 号：G206.3[文化科学—传播学]