幸福视角划分消费类型的理论构想与实证解析  

The Theoretical Conception and Empirical Analysis of Dividing Consumption Types in the Perspective of Happiness

作　　者：吴丽民[1] 袁山林[1] 

机构地区：[1]浙江财经学院工商管理学院,浙江杭州310018

出　　处：《财经论丛》2012年第6期99-105,共7页Collected Essays on Finance and Economics

基　　金：教育部人文社会科学研究规划基金资助项目(07JA790035)

摘　　要：文章假设消费类型差异是引致幸福差异的主导因素之一。基于此,文章提出以幸福的可持续增益性来划分消费类型的新视角,并应用结构方程模型探析消费类型与幸福之间的传导机理。研究发现,消费是影响幸福的主导因子,不同的消费类型会引致不同的幸福传导路径,即有限增益幸福型消费对目前幸福和未来幸福预期都没有显著影响;期望增益幸福型消费仅对未来幸福预期有显著影响;只有可持续增益幸福型消费对目前幸福有显著影响,同时也通过间接途径影响着未来幸福预期。The paper puts forward the hypothesis that the difference of consumption types dominates the difference of happiness. Based on this hypothesis, the paper introduces a new perspective to divide consumption types and applies structural equation model to empirically examine the conduction mechanism between consumption types and happiness. The results show that consumption is the main factor which influences happiness index significantly, and different consumption types lead to different conduction paths. It means that the limited-happiness-improving consumption has no significant effect on current happiness or future happiness; the expected-happiness-improving consumption only affects the expected future happiness index sig- nificantly; while the sustainable-happiness-improving consumption affects current happiness index significantly and directly. It also affects the expected future happiness index indirectly.

关 键 词：幸福指数 消费类型 闲暇消费 结构方程模型 

分 类 号：F713.55[经济管理—市场营销]