ASP模式下关键业务应用服务外包中的激励契约研究  

The incentive contracts for critical business application service outsourcing with ASP pattern

作　　者：任怀飞[1,2] 张旭梅[1,2] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400030 [2]重庆大学现代物流重庆市重点实验室,重庆400030

出　　处：《科研管理》2012年第11期68-75,共8页Science Research Management

基　　金：国家自然科学基金资助项目(70871128):基于机制设计理论的供应链企业间知识交易模型及市场机制研究

摘　　要：采用ASP模式下的关键业务应用服务,ASP客户能够优化业务流程,改善运营绩效,然而ASP提供商的能力不足和道德风险也会给ASP客户的业务运营带来风险。针对ASP提供商的能力构建和激励问题,通过建立多任务委托代理模型,对三种不同能力构建模式的ASP提供商在提供关键业务应用服务过程中需要执行系统运营服务和业务咨询服务两项任务的激励契约进行分析。研究表明:对ASP提供商在两个维度上的任务进行激励时,对三种能力构建模式的ASP提供商将分别产生不同的激励效果,并最终对ASP客户的业务运营绩效带来影响;ASP提供商应该根据自身已经具备的资源和能力选择合适的能力构建模式进入关键业务应用服务市场;ASP客户应根据市场情况选择胜任的ASP提供商并设计相应的激励契约对ASP提供商进行激励。By adopting ASP - based critical business application service, ASP customers are able to optimize business process and improve operation performance. However, the incapability and moral hazards of ASP providers might also bring the risk to ASP customers＇ business operation. In order to solve the problems involving ASP providers＇ capability construction and motivation, a multi - task principal - agent model is built. Based on three kinds of capability constructing models, the incentive contracts for the ASP providers that provide critical business application service and execute the two tasks involving the system opera- tion service and the business consultant service are analyzed. Based on the study, if ASP providers＇ two - dimensional tasks are motivated, the incentive results are distinctly different for the ASP providers with three kinds of capability construction models, and finally impact ASP customers＇ operation performance; ASP providers should select the most suitable capability construction model based on their resources and capability before entering the market of critical business application service; ASP customers should choose the competent ASP providers according to the service market and design the correspond incentive contracts to motivate the ASP providers.

关 键 词：关键业务应用服务 外包 应用服务提供商 激励契约 能力构建模式 

分 类 号：F273.7[经济管理—企业管理]