新兴在线软件服务的用户接受影响因素研究  

Research on Influential Factors of SaaS User Acceptance

作　　者：杜健[1] 曾宇容[2] 吴晓波[1] 李杰 

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]中国计量学院经济与管理学院,浙江杭州310018 [3]淘宝(中国)网络科技有限公司,浙江杭州310013

出　　处：《西安电子科技大学学报（社会科学版）》2012年第6期26-36,共11页Journal of Xidian University：Social Science Edition

基　　金：国家自然科学基金青年基金资助项目(70902059);中央高校基本科研业务费专项资金资助项目;加拿大IDRC国际合作课题资助项目(106341-001)

摘　　要：本文以新兴在线软件服务(Software as a Service,SaaS)作为研究对象,通过深入剖析在线信息系统用户接受的特点,通过构建一个能够经SaaS特征相吻合的用户接受影响因素模型,实证发现:SaaS的电子服务质中主要由易用性、安全性、可靠性和响应性4个维度构成,都会对SaaS用户接受造成影响;感知网用性、易用性、可靠性、响应性和社交影响会对用户使用SaaS的意向产生直接正向影响,而安全性只通过增强用户对SaaS网用性的感知而对用户使用SaaS的意向产生间接正向影响。The main purpose of this paper is to build an influential factor model of SaaS （Software as a Service） user acceptance through in-depth analysis of the characteristics of user acceptance of online information system. Therefore, two studies have been done： A scale named SaaSQual to measure SaaS e-service quality is developed. The influential factor model of SaaS user acceptance is built and tested. We have found that e-service quality of SaaS is made primarily up of four dimensions： ease of use, security,reliability and responsiveness, all of which have impact on SaaS user acceptance and can be measured by the SaaSQual scale. We have also found perceived usefulness, ease of use, reliability, responsiveness and social influence have a direct positive impact on user behavioral intention to use SaaS, but that security only has an indirect positive impact on user behavioral intention to use SaaS through its direct positive impact on perceived usefulness.

关 键 词：在线软件服务 技术接受模型 电子服务质量 SAAS SaaSQual 

分 类 号：F272[经济管理—企业管理]