广东家具企业商业模式的创新研究  

The Research of Guangdong Furniture Enterprise Innovation

作　　者：李作婷[1] 刘晓斌[1] 

机构地区：[1]广东商学院工商管理学院,广州510320

出　　处：《企业活力》2012年第11期71-75,共5页Enterprise Vitality

基　　金：国家社会科学基金项目"我国旅游目的地竞争优势比较研究"(编号:10BGL051)的阶段性成果

摘　　要：商业模式本质上是企业创造价值的核心逻辑。目前广东家具企业面临着人力成本和原材料成本不断上涨、企业自身发展瓶颈等问题,传统的低工资、低成本、低利润的制造模式必将淘汰。广东的家具企业可以从商业模式的角度来创新思考,通过优化整合企业内部的价值链、开发新资源、建立自主品牌、打造独特的产品或服务等方法来进行转型升级。Business model is in essence the core logic of value creation of the company. Guangdong furniture enterprise is facing some problems now： rising labor costs and raw material costs and development bottleneck. The traditional model of low-wage, low-cost, low-profit will be eliminated. Guangdong furniture enterprise can bring forth some new ideas in business model, such as integration of the value chain of the enterprise, the development of new resources, establishing its own brand, creating a unique product or service to give impetus to enterprise transformation and upgrading.

关 键 词：广东家具 商业模式 顾客价值 

分 类 号：F270.7[经济管理—企业管理]