项目教学法在高职“市场营销实训”课程中的应用  

On the Application of Project-Based Teaching Method in Higher Vocational "Marketing Practice" Course

作　　者：李水球[1] 

机构地区：[1]广西工商职业技术学院,广西南宁530003

出　　处：《科教文汇》2012年第18期168-170,173,共4页Journal of Science and Education

摘　　要：项目教学法是实践性很强的一种教学模式,目的是在课堂教学中把理论与实践教学有机地结合起来,充分发掘学生的创造潜能,提高学生解决实际问题的综合能力。本文结合教学实践论及项目教学法在高职"市场营销实训"课程中的运用,对项目教学法在课堂上的应用进行了实证性探索。Project-based teaching method is a highly practical teaching mode aiming to integrate theories with practice and tap students＇ innovative potential,so as to improve their overall ability of solving practical problems.Combing with the application of project-based teaching method in the course of ＂Marketing Practice＂,this paper explores the application of project-based approach in class.

关 键 词：高职教育 教学模式 市场营销 项目教学法 

分 类 号：G718.5[文化科学—职业技术教育学]