市场营销专业数学课能力培养与提升研究  

Study of the Mathematics Ability Cultivate and Enhance for Marketing Professional

作　　者：师亚萍[1] 

机构地区：[1]广东科技学院,广东东莞523000

出　　处：《科教导刊》2012年第32期30-30,38,共2页The Guide Of Science & Education

摘　　要：日益发达的市场营销理论,需要数学为其奠定理论基础。数学为市场营销注入了更多的理性思考。目前应用型本科院校市场营销专业的数学课在整体课程设置上与专业实际需要有着较大脱节。要提高市场营销专业数学课的教学质量,必须从专业实际需要出发,认真分析课程内容和学生特点,采取灵活多样的教学方法和手段,增强数学在营销专业职业能力培养中的有效性。Math has laid a theoretical foundation for increasingly developed marketing theory. Math injected more rational thinking into marketing. Math applied undergraduate institutions marketing professional in the overall curriculum and pro- fessional actual needs has greatly out of line. To improve the marketing professional math teaching quality, the actual needs from a professional view, a careful analysis of the course content and student characteristics, to take flexible teaching methods and means, to enhance the effectiveness of mathematics in the marketing professional competence culture.

关 键 词：市场营销数学能力培养 

分 类 号：G424[文化科学—课程与教学论]