基于学科竞赛的广告专业实践教学模式研究  

Research on Practice Teaching Pattern of Advertising Discipline Based on the Academic Competition

作　　者：周华清[1] 张艳萍[1] 林怀宇[1] 

机构地区：[1]福建工程学院文化传播系,福建福州350108

出　　处：《钦州学院学报》2012年第6期61-65,共5页Journal of Qinzhou University

基　　金：福建省教育科学十二五规划课题:基于学科竞赛的广告专业实践教学模式与效果实证研究(FJCGGJ11-097)

摘　　要：中国广告教育发展迅速,但广告专业分布与广告教育资源不平衡,二三线城市高校的广告专业在师资力量、专业基础、广告行业资源严重不足,实践教学模式单一,导致广告专业实践教学质量无法达到广告行业要求。广告学科竞赛的实践教学模式,能够弥补地方院校广告专业实践教学的不足。although the advertising education in China is developing rapidly, various shortages, namely, disequilibrium of advertising resources and education, deficiency of colleges which are located in second- or third-tier cities in term of faculty, discipline fundament and industrial resources, monotony of the practical teaching pattern, etc, cause that advertising practical teaching can not meet the demand of advertising industry. The practical teaching model focused in Academic competition would improve the practical teaching in advertising discipline in local colleges.

关 键 词：学科竞赛 广告专业 实践教学 

分 类 号：G642.0[文化科学—高等教育学]