走出“围城”:网络媒介下民俗文化资源观的形成  

Out of "Siege": the Formation of Resource-based View on Folk Culture under Network Media

作　　者：刘爱华[1] 艾亚玮[1] 

机构地区：[1]江西师范大学,江西南昌330022

出　　处：《青海民族研究》2012年第4期164-168,共5页Qinghai Journal of Ethnology

基　　金：江西省社科规划项目"赣文化中创业因素诠释"(项目编号10WX84)阶段性成果;"江西师范大学青年英才培育资助计划"系列成果之一

摘　　要：在信息社会,网络技术广泛渗入民众的生产、生活和工作中,催生了新的社会生活方式和社会关系结构。民俗文化也在网络技术的"催化"下,衍生出一种"他"俗文化,从而直接或间接地推动着现实的非物质文化遗产保护运动。这场声势浩大的文化保护工程基于开发和利用的立场,以民俗文化为主体,迎合商业文化和消费主义的需求,激活了民俗文化的应用性潜能,在一定程度上推动着理论上民俗文化资源观的形成。这种理论表述,不等于商业化,而是在认同和尊重民俗文化内价值①的基础上,站在广大民众现实需要的出发点上,拓展民俗文化的现实服务功能,从而推动民俗文化适应社会发展的一种理论诉求。In the information society, network technology has widely penetrated into people＇s production, livelihood and lives, as a resuh, it has created new social life styles and social relation structures. Under the catalysis of network technology,＂the other＂ culture derives from folk culture, which promotes the protection movement of intangible cultural heritage directly or indirectly. The large-scale cultural protection project is based on development and utilization, folk culture-centered, and caters to the needs of business culture and consumerism, therefore, it activates the applied potential of folk culture and theoretically promotes the formation of resource-based view on folk culture to some degree. Such theory is not equal to commercialization, but expands the practical service function of folk culture, which is bottomed on the approving and respecting the inside values4 of folk culture and based on the real-life needs of people, thus pushing folk culture to adapt for the development of culture.

关 键 词：民俗文化 资源观 信息社会 网络技术 非物质文化遗产保护 

分 类 号：K892[历史地理—民俗学]