谣言引发集合行为的影响因素分析——基于扎根理论  

The Analysis of Impact Factors of Collective Behavior Triggered by Rumors Based on Grounded Theory

作　　者：佘廉[1] 王雨萱[1] 吴国斌[1] 

机构地区：[1]华中科技大学公共安全预警与应急管理研究中心,武汉430074

出　　处：《北京理工大学学报（社会科学版）》2012年第6期129-136,共8页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家自然科学基金重大研究计划重点支持项目"非常规突发事件应急技术系统化集成原理与方法研究"(91024024)

摘　　要：运用扎根理论对谣言引发集合行为的案例材料及谣言文本进行分析,构建谣言引发集合行为的影响因素模型。通过分析发现,谣言传播后,参与集合行为的主体分为相信谣言者,不相信谣言者,不知道谣言者。谣言文本特征、社会公众因素、政府作为信息源的状况、情境因素是影响相信谣言者参与集合行为的因素。预测他人行为对自己的影响、从众是不相信谣言者和不知道谣言者参与集合行为的原因,这是谣言产生的间接影响。We analyse the collective behavior caused by rumors as well as the rumors per se using the grounded theory and build the impact factor model that how rumors can trigger collective behavior.After analysis we find that subjects involved in the collective behavior include those believing the rumors,those douting them and those that even don＇t know them after the spreading of the rumors.Whether people believing the rumors would be involved in the collective behavior or not is affected by the features of the rumors, the social public factors, the situation of the government as a source of information and the circumstance. Predicting the impact of others, behavior on themselves ,conformity are the factors leading those douting or unkowing the rumors to the collective behavior,which are influenced by the rumors indirectly.

关 键 词：谣言 集合行为 影响因素 扎根理论 

分 类 号：G206.3[文化科学—传播学]